Campaign 3.0: WoBs makeup brush brand x Illia Choporov. Creating for Those Who Create

You create beauty, we create the tools for it. Every brushstroke of a makeup artist is magic, revealing the inner essence of a person, awakening new emotions and colors. Our WoBs campaign with Young Theatre actor Illia Choporov is a story about creativity that transforms, and about the strength that is born in collaboration. About the uncertainty that arises with the first strokes of makeup, and the courage to continue, which professional WoBs makeup brushes allow artists to discover.

WoBs Makeup Brushes – Tools that Embody Creativity and Inspire Perfection

The idea that our brand of professional WoBs makeup brushes invested in this campaign was to inspire makeup artists who create beauty every day, seeing uniqueness in every face. At the center is Illia Choporov, whose charisma brought the frames to life. “Beauty is subjective, it is inner,” he says. And it was his intuitive choice of look that became the foundation: from silver accents to dramatic lines conveying the depth of emotions and the character of the persona. This project reveals the work of a team of makeup artists, where each, having their own unique signature, chose their favorite WoBs makeup brushes to work with. From prop elements for a theatrical vibe, where thin and precise WoBs brushes for graphic accents were indispensable, to bright and rich corrections achieved thanks to dense and elastic blending brushes. Every makeup brush matched the artist’s intent, allowing the unique style to come alive.

“Inside us there is everything needed to create,” says Illia, emphasizing that looks are born from the soul and the talent of the team.

The Ukrainian manufacturer of makeup brushes wobs.ua is not just a brand, it is support for those who choose to create every day. And this campaign is gratitude to makeup artists whose dedication and courage inspire. Each artist brought in their own style, and professional WoBs makeup brushes became the key to harmony, symbolizing the transformation from simplicity to an explosion of colors. This project is a call to the community of artists to continue this path with pride and confidence, holding a WoBs brush in hand. Your talent is the driving force, and we are always there, perfecting and updating the assortment so that you can buy makeup brushes that will become inspiration for your creativity.

We are not stopping here — ahead are large-scale updates, new collections, and projects that will reveal your potential even brighter. Together we are creating a new era of beauty — stylish, bold, and sincere. The best is only beginning.